Holoride, the German startup pioneering in-vehicle extended reality (XR) technology achieved a spot among Hyundai Motor Group’s prestigious innovation program.
After a partnership with Audi and Porsche, Holoride puts a step forward into the South Korean company, Hyundai.
holoride, the company advancing the future of in-vehicle entertainment, announced today its completion of Hyundai Motor Group’s ZER01NE Accelerator, an open innovation platform that facilitates collaboration among startups and Hyundai’s internal teams in various business sectors.
The ZER01NE Accelerator discovers valued startups and develops strategic usage possibilities of their innovative technologies. holoride represents one of the European startups and was the only German startup to complete the accelerator program in 2021.
holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness.